Bloggers Participate in Korean Air’s Second “Asian On-Air Program” and
Share Unforgettable Korea Trip on Blogs

Korea, 22 October 2013 – Co-organized by Korean Air and the Korea Tourism Organization, the second “Asian On-Air Program” ended successfully with bloggers watching “Miso” performance in Seoul on 20th October. Twelve power bloggers from the six different South East Asian countries - Malaysia, Singapore, Thailand, Indonesia, Philippines and Vietnam - were selected by Korean Air and the Korean tourism Organization. Throughout the exciting trip, the bloggers shared live moments and encounters from their journey with their viewers through their popular blogs and SNS channels.

Korean Air invited the bloggers to join the Korean Air Facility Tour at its Headquarters which showcased some of the world’s best aviation facilities of the airline, such as the Operation Control Center, Hanger, FTD (Flight Training Device) and the Cabin Crew Training Center. Moreover, they even experienced a complimentary medical checking service at INHA International Medical Center, which is conveniently located five minutes from the Incheon International Airport. INHA International Medical Center provided bloggers with the medical services including health check-up, dentistry, traditional Korean medicine and spa with the state-of-the-art medical equipment and experienced medical staff, doctors and nurses.

“Similar to last year, once again we received an overwhelming response for the ‘Asian On-Air Program’. The bloggers were eager to know more about Korea and actively shared their unforgettable tour experiences with their fans. We are delighted to see so many positive responses to the blog postings and to have engaged top power bloggers from South East Asian countries to help promote the vibrant Korean culture. We will continue to enhance Korean Air’s presence in the digital space through different social media initiatives as part of our commitment to sustainable development and corporate social responsibility.” A Korean Air spokesman said.

A total of 103 bloggers from Southeast Asian nations have submitted their unforgettable travel stories to this year’s “Travel Story Contest” which is the way Korean Air selected the winners of the “Asian On-Air Program”. Noor Saadah from Indonesia is one of the selected winners. She loves to watch K-pop stars.

Noor Saadah expressed, “I love all the things about Korea, but the most interesting experience for today is absolutely watching M-Countdown (M-net K-pop program). Tiredness can't stop you from watching all the beauty of Korea”

The five-day “Asian On-Air Program” also covers the bustling metropolis and suburbs of Seoul.

In this Korea Domestic Tour, participants experienced the Korean traditional culture and beautiful scenery through visiting Buk-chon Han-Ok Village, Changdeokgung Palace, Jeongdongjin and Gyeongpo Beach. They even immersed in the country’s wonderful nature and cuisine by visiting the Southern and Eastern part of Korea by train and enjoyed the beautiful scenery and autumn colors. Moreover, the bloggers explored the K-Pop, shopping and beauty culture by visiting some famous shopping venues in Seoul such as Apgujeong, Iteawon, Myung-dong, and Hongdae.

As a leading global carrier, Korean Air is committed to supporting culture development through different global initiatives. Since 2009, Korean Air has been actively supporting Korean youths to go abroad to experience other cultures and promote Korean culture and languages to other countries through the ”Korean On-Air Program”. The airline has been sponsoring three major renowned museums in the world – the Louvre in Paris, the State Hermitage Museum in St. Petersburg and the British Museum in London.

About Korean Air

Korean Air, with a fleet of 155 aircraft, is one of the world's top 20 airlines, and operates more than 400 flights per day to 126 cities in 45 countries. It is a founding member of the SkyTeam alliance, which together with its 19 members, offers its 552 million annual passengers a worldwide system of more than 15,000 daily flights covering 993 destinations in 187 countries.

In 2012, Business Traveler named Korean Air the best Asian airline for the sixth consecutive year, while the China Travel Media Alliance named Korean Air "the Best Airline of the Year." Korean Air became the first airline to receive the Excellence in Service award at the World Travel Awards. In 2011, Global Traveler awarded the airline with best airline in northern Asia and best airport staff/gate agents. The carrier has repeatedly won the Global Travel Catering Distinction award by Pax International magazine while World Traveler magazine rated it as having the world's best inflight service. Travel & Leisure magazine readers have consistently named it as one of the world's top 10 international carriers and readers of Conde Nast Traveler magazine have voted Korean Air one of the world's top 10 global airlines.More on Korean Air's programmes, routes, frequencies and partners is available at www.koreanair.com.